A concept gallery, two working ateliers, and a tribute to craft, inside a restored historical monument eight years in the making.
01 · The Building
The former Palas Hotel. Restored. Reimagined.
One of Bucharest's most storied addresses, a classified architectural monument whose restoration unfolded across eight years of patient, dedicated work. A building the city never quite forgot, waiting to hold something worthy of its walls.
Six months were spent creating the gallery itself: designing two distinctive salons, integrating a working atelier, and calibrating every material detail of a space that now occupies the first floor of the Palas Hotel's restored interior.
02 · STYLAND
Teodora Burz, Founder
Two decades of international fashion experience, across Italy, Turkey, and China, including collaboration with Semir Group, one of the world's largest fashion retailers with over 7,000 stores. She returned to Bucharest to build something its opposite: a brand that knows exactly where it is made, and is proud of it.
STYLAND launched to immediate international attention. Within the first year, it was on the world's most watched women, chosen by Karla Welch, Law Roach, and Elizabeth Stewart, three of the most trusted stylists in the industry.
02 · NotRainProof
Anton San, Founder
Visual artist and creative director whose eye for proportion, line, and material is as evident in his clothing as in his wider artistic practice. Partner to Teodora Burz and co-creator of Irimé Gallery's spatial identity, the design of the space reflects his hand throughout.
NotRainProof, founded in 2018, began as a streetwear label and has evolved into something more precise: a neo-classic men's tailoring brand, traditional construction techniques combined with modern fits, shapes that honour the archive while belonging entirely to the present.
Irimé
A Romanian name so rare it is almost no longer spoken. The name of Teodora's father. The name of her grandfather before him. Forty years after her father passed, she placed it above the door of the most significant thing she has built, not as nostalgia, but as continuity. A tribute. A rescue. A declaration that some things deserve to outlast the century that forgot them.
03 · The Atelier
The making is never hidden.
One atelier serves both brands, STYLAND and NotRainProof, within the same building where their customers discover them. Pantone systems, Italian fabric rolls, pattern tables, sewing machines, live fittings. The act of making is integrated into the experience, not concealed behind it.
Every textile sourced from European mills, selected for quality, longevity, and the way it behaves under the hand of someone making something to last. Made in Bucharest, a deliberate declaration.
